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10 Things You Need To Know About Mailchimp

Find out more:

Find out more about Mailchimp here:

Check out Mailchimp Unboxed here:

1 – Free – 2k contacts [Subscribed, unsubscribed, and non-subscribed contacts all make up your contact count.] – 10k emails … one audience PLUS single-step automations which are of limited use. You can also create a landing page or basic website which gives you a website which can collect emails – a basic business pre-requisite. You can link that to your domain name … makes it like Wix or Weebly.

2 – Basic settings – in Mailchimp's words …

A] Mailchimp will require a physical address … It can be a challenge to meet the FTC's CAN-SPAM Act requirement for a physical address if you work from home or don't have an actual office. If you don't want to use your home address in your email campaigns but don't have an office address, there may be alternative addresses you can use, as long as you're able to receive mail there.

B] Manage automatic replies

Save space in your inbox by declining automated replies to your campaigns. Auto-responders, such as out-of-office notifications, waon’t be sent by your audience and you won’t receive a copy of them.

Reject automatic replies to my campaigns

C] To send email through Mailchimp, we need to verify that you are using a valid from email address hosted at a domain you can access. This helps keep your campaigns out of spam folders and protects your reputation by ensuring others can't use your domain without permission.

3 – Tip: set up time zone correctly, it’s important with emails

4 – Audiences

One audience on free accounts + you get tags, segmentation, behavioural targeting

Tags > Tags are labels you create to help organize your contacts. Tagging lets you bring your own contact structure into Mailchimp and label contacts based on data you know about them. Tags are highly customizable, so you can create and assign them as you see fit.

Groups >If you want your contacts to self-select an interest or category for themselves, use groups first and then apply tags as needed.  Tags are built for your own, internal audience organization. 

Segmentation > Segments in Mailchimp are a specific set of filters within your list where subscribers in the segment share common qualities (like signup page, gender, purchase activity).

  • What they bought, if you integrate your ecommerce store with your Mailchimp account.
  • What page they signed up on, if you collect that information.
  • What date they signed up on.
  • What campaigns or automations they’ve opened or clicked on.
  • What they filled in for a survey or poll.
  • Cleaning your list and removing in-active subscribers.

5 – Campaigns 

Just another way of saying emails

Plain text or HTML

Can create templates – will save you time if you do!

Look at your reports [more in item 10]

In the free account you’ll just be creating a regular email

Pay attention to the subject – make it compelling

I use the simple text option

Don’t alter the bottom block – that’s the legal stuff

Always send a test email

Connect to social channels to share your email content more widely

6 – Emails – plain text/HTML etc – split tests

No longer getting split tests in free accounts – these let you test headline, email text, sending time and from name

7 – Automations


Basic welcome message – you should set this up, it allows you to deliver a book or a gift

8 – Integrations/API

Powers up Mailchimp

Account – Extras – API key

BIG advantage – Mailchimp links directly with Facebook ads

9 – Webforms – use of MailMunch or Thrive Leads

Very poor forms selection – the pop-up form is horrible – don’t bother wit the Facebook form any more

10 – Reports – open and click rates and unsubscribes/complaints

>>> Promo my Mailchimp book … Mailchimp Unboxed … get it at


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