2019 Podcast Diary

Paul’s Podcast Diary 164 (Saturday 3rd August, 2019)

Create Your Own eBook Cover

This post includes affiliate links for which I may make a small commission at no extra cost to you should you make a purchase.

Paul Teague authorWelcome to Paul's Podcast Diary for Saturday 3rd August, 2019.

Coming up this week:

  • All the gossip from 20BooksEdinburgh
  • It's back to writing book number 21 and my skivitis is now cured (for now!)
  • I'll let you know if my latest BookBub submission was successful
  • My new thriller covers are in and they’re looking GREAT!

This diary charts my self-publishing journey – the ups the downs, the successes and the failures.

Everything goes into this diary, week-by-week, but you'll also find it a source of great tips, resources, tools, podcast recommendations and so on.

If you're new to the podcast and want to easily access the back catalogue of podcast diaries, in chronological order, please check out this page.

If I ever miss something out, or you'd like more information, just drop me an email at paul@paulteague.com.

This Week's Talking Points

1) My rapid release expenditure:

£3100 edits [x 6 books]

£2635 covers [x 9 covers]

£1100 promos [initial budget]

Total = £6835

2) My new thriller covers:

3) Reader Links, as recommended at 20BooksEdinburgh: https://readerlinks.com/

4) FocusMe app: https://focusme.com/

5) Dan Wilcox podcast: https://play.acast.com/s/greatwritersshare

6) Jon & James Evans, my military sci-fi collaborators:

Jon Evans, Paul Teague & James Evans

7) BookSweeps promo materials:

BookSweeps promo

BookSweeps promo

Quick Links

Check out my weekly parkrun updates here

Check out my monthly reader email archives here

Web Hosting

This Week On Social Media

Paul's Podcast Diary Archive

You can access every episode of Paul's Podcast Diary, in chronological order, here.

Recommended for listing on Google Play and distributing books to China ...


Thanks for listening ..

Thanks for listening to Self Publishing Journeys. Did you enjoy this episode? Please help to spread the word about SPJ by doing one (or all) of the following:
  1. Leave a comment on this page or ask a question if you have something to add to the topic.
  2. Use the social media buttons to share this episode with your network.
  3. Head for iTunes or Stitcher to leave a rating/review and to subscribe to the podcast for automated delivery of the latest episode.


itunes-button-1 stitcher-logo


  • Bill Cokas

    Reply Reply August 7, 2019

    I forgot to ask: do you have a formula you’re using to determine your rapid-release marketing budget? Or are you just trying to amass as much as possible? Is there a number you’d deem “too little to bother?” Conversely, is there a cap? If someone dropped 20K on your doorstep, would you say, “that’s too much–I’ll never earn it back?”

    • Paul Teague

      Reply Reply August 8, 2019

      Hi Bill, I don’t have a strategy, it’s mainly determined by available cash. However what strategy I have requires me promoting each book via Amazon ads, Facebook ads and BookBub ads (£5 for each per day) and at least 3 x promos via smaller email sites like BargainBooksy, RobinReads, BKKnights etc. If you listen to my interview with Adam Nicholls, he felt that sending traffic to his Amazon pages – even without sales – was pivotal in Amazon picking him up and promoting him. My ideal budget would be £200-£250, that feels about right to me.

  • Bill

    Reply Reply August 5, 2019

    Those new covers are phenomenal, Paul! What an impressive-looking series! Ready-made for whale readers:) Hope they take you to a whole new level.

Leave A Response

* Denotes Required Field