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Paul Teague authorWelcome to Paul's Podcast Diary for Saturday 3rd August, 2019.

Coming up this week:

  • All the gossip from 20BooksEdinburgh
  • It's back to writing book number 21 and my skivitis is now cured (for now!)
  • I'll let you know if my latest BookBub submission was successful
  • My new thriller covers are in and they’re looking GREAT!

This diary charts my self-publishing journey – the ups the downs, the successes and the failures.

Everything goes into this diary, week-by-week, but you'll also find it a source of great tips, resources, tools, podcast recommendations and so on.

If you're new to the podcast and want to easily access the back catalogue of podcast diaries, in chronological order, please check out this page.

If I ever miss something out, or you'd like more information, just drop me an email at

This Week's Talking Points

1) My rapid release expenditure:

£3100 edits [x 6 books]

£2635 covers [x 9 covers]

£1100 promos [initial budget]

Total = £6835

2) My new thriller covers:

[ngg src=”galleries” ids=”8″ display=”basic_thumbnail”]3) Reader Links, as recommended at 20BooksEdinburgh:

4) FocusMe app:

5) Dan Wilcox podcast:

6) Jon & James Evans, my military sci-fi collaborators:

Jon Evans, Paul Teague & James Evans

7) BookSweeps promo materials:

BookSweeps promo

BookSweeps promo


This Week On Social Media

Paul's Podcast Diary Archive

    5 replies to "Paul’s Podcast Diary 164 (Saturday 3rd August, 2019)"

    • Bill Cokas

      I forgot to ask: do you have a formula you’re using to determine your rapid-release marketing budget? Or are you just trying to amass as much as possible? Is there a number you’d deem “too little to bother?” Conversely, is there a cap? If someone dropped 20K on your doorstep, would you say, “that’s too much–I’ll never earn it back?”

      • Paul Teague

        Hi Bill, I don’t have a strategy, it’s mainly determined by available cash. However what strategy I have requires me promoting each book via Amazon ads, Facebook ads and BookBub ads (£5 for each per day) and at least 3 x promos via smaller email sites like BargainBooksy, RobinReads, BKKnights etc. If you listen to my interview with Adam Nicholls, he felt that sending traffic to his Amazon pages – even without sales – was pivotal in Amazon picking him up and promoting him. My ideal budget would be £200-£250, that feels about right to me.

    • Bill

      Those new covers are phenomenal, Paul! What an impressive-looking series! Ready-made for whale readers:) Hope they take you to a whole new level.

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