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Paul Teague authorWelcome to Paul's Podcast Diary for Saturday 12th January, 2019.

This diary charts my self-publishing journey – the ups the downs, the successes and the failures.

Everything goes into this diary, week-by-week, but you'll also find it a source of great tips, resources, tools, podcast recommendations and so on.

If you're new to the podcast and want to easily access the back catalogue of podcast diaries, in chronological order, please check out this page.

If I ever miss something out, or you'd like more information, just drop me an email at

This Week's Talking Points

1) My Q1 writing goals:


2) My 2019 Marketing Goals:

Marketing goals

3) Books read over Christmas/New Year:

[amazon_link asins='0991536436,B00Q3OB68W,B01HYBWOF6,B009NKXAWS' template='ProductCarousel' store='author-pt-21′ marketplace='UK' link_id='10bc8a72-e367-4cca-92f2-9f648f576747′]

4) Bookbub stats from John Hindmarsh:

Hey Paul,

I’ve just wiped the perspiration from my forehead and put down the nerve tonic. Or was it gin and tonic?

The results of my BookBub promotion – as of this am –

Amazon – 1064

Kobo – 94

Apple – 137

Nook – 80

Total   1,375

Assume total costs just under $2k [small amount of related advertising], and the revenue to me is approaching $2.5k; I’m certainly out of the red.

Results included some good genre placements and reached about #300 in top paid. The really scary part – keep in mind the book is a technothriller, protagonist is genetically engineered, and there is not a starship in sight.

Would I do a BB at the end of December again? Probably not. Too nerve wracking! It was a high-risk promotion, but heh! On reflection I should have more books in the series, to generate sell through. I’ve got the cover for book #5, so I just need to do some more writing.

5) Author earnings from 2018:

$20,300.01 total >>> Wide

$181.16 Payhip

$12,253.25 A/zon

$1,468.85 C/Space

$3852.02 Apple Books

$1350.95 B&N

$814.08 Kobo

$247.61 PublishDrive

$132.09 Google Play

About £16k … The Guardian reported in 2018 that average author income is £12,500 so I’ve exceeded that off my own efforts 🙂

Authors Guild report MUCH lower than that!

The survey further found that the median income for specifically book-related income for published authors declined 21%, to $3,100, in 2017 from $3,900 in 2013 and just over 50% from 2009’s median book earnings of $6,250.

Note, though, I’m not taking it as income!

I made $76.60 in 2014, $2,242.66 in 2015, $2,612.05 in 2016, $10,621.90 in 2017 and now $20,300.01 in 2018 … the difference is BookBub!

7) Prolific Works post-promo blog promotion at


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