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Paul Teague authorWelcome to Paul's Podcast Diary for Thursday 4th April, 2019.

Coming up this week:

  • It’s a celebration of 3 years of this podcast today!
  • To mark the occasion, I’m going to share 50 things that I’ve learned which may be useful
  • If you’re new to the podcast, this will be useful as a jumping off point … it’s a Reader’s Digest style summary

This diary charts my self-publishing journey – the ups the downs, the successes and the failures.

Everything goes into this diary, week-by-week, but you'll also find it a source of great tips, resources, tools, podcast recommendations and so on.

If you're new to the podcast and want to easily access the back catalogue of podcast diaries, in chronological order, please check out this page.

If I ever miss something out, or you'd like more information, just drop me an email at

75 Useful Tips, Tricks & Resources For Indie Authors

Part One

10 x Things I’ve Learned Since Starting This Podcast

{Personal opinion only – other authors' experiences will differ!]

1) Don’t spend money on paperback covers when you start out – you’ll make more from e-books

2) Don’t enter competitions … not as a priority!

3) Write a book about 75-90k words in length – this is optimal for time taken/pricing in my opinion

4) Plot – at least a little bit

5) Write in trilogies and probably series (though I haven’t tested series yet)

6) Be crystal clear on your genre and your market … if it falls between two stools, it had better be a great book or it won’t sell

7) Have a standalone book in each genre that you write in … this will be used for promos and giveaways.

8) Separate your author names if you write in different genres … even an initial will do it, but do NOT mix genres and author names, it will poison your well

9) Get your USA author tax arrangements sorted out ASAP … one minute you’ll be making nothing, the next you’ll regret that you’re losing all that money in tax!

10) Choose your editor carefully – if you’re going to allow somebody to slice and dice your work, make sure they’re the right person. If they make you feel bad about your writing, ditch them! Always ask for a sample edit first.

10 x Essential Promotion Tools

11) BookSweeps: ​​ [My referral link]

12) BookFunnel:

13) AuthorsXP: [My referral link]

14) FreeBooksy:

15) BKKnights:

16) Ereader News Today:

17) The Fussy Librarian:

18) My BookCave (if they let you in! 1 out of 3 so far):

19) BookBub – rules them all – promote a series or trilogy, not standalones:

20) Prolific Works – not keen on the interface, but does add a lot of leads … also you get a MailerLite discount if you pay:

Bonus Tip

Get yourself an online accounting software which links to your business bank account to make end of year accounts easier … this will become compulsory eventually in the UK. I use Quickbooks Self-Employed.

Part Two

10 x Writing Software Services That I Use

21) Novel Factory for planning:

22) Scrivener for writing:

23) Canva for social graphics:

24) BookBrush for promotional graphics: [My referral link]

25) MacinCloud to allow me to use Vellum:

26) Vellum for book formatting:

27) MailerLite for email [Mailchimp is also fine]: [My referral link]

28) GeniusLink for GeoLinking: [My referral link]

29) … 3D covers: [My referral link]

30) KDPRocket – to help with the tedious job of finding keywords for your Amazon ads 🙂 [My referral link]

15 x Writing Craft Books & Audios

31) Red Sneakers – William Bernhardt … Story Structure/Creating Character/Perfecting Plot/Dynamic Dialogue etc [Audiobook]

32) Chris Fox series of books … Plot Gardening/Relaunch Your Novel/Launch To Market

33) How To Write A Sizzling Synoposis/Bryan Cohen

34) Monica Leonelle – Prosperous Creation + Nail Your Story + Get Your Book Selling etc [Audiobook]

35) Understanding Show, Don’t Tell by Janice Hardy

36) Save The Cat! By Blake Snyder

37) The Emotion Thesaurus – Angela Ackerman and Becca Puglisi

38) Killing The Top Ten Sacred series … Sacred Cows of Publishing/Sacred Cows of Indie Publishing … Dean Wesley-Smith [Audiobook]

39) Cathy Yardley – Rock Your Plot/Write Every Day/Rock Your Revisions

40) Write, Publish, Repeat – Sean Platt & Johnny B. Truant [Audiobook]

41) Do The Work – Steven Pressfield [Audiobook]

42) Fiction Attack James Scott Bell [Audiobook]

43) Unleash Your Writing William Stanek [Audiobook]

44) Platform: Get Noticed In A Noisy World – Michael Hyatt

45) Fiction Writing Demystified – Thomas B. Sawyer

Bonus Tip

Bootstrap your business … pay for everything with earnings rather than supplementing from your household income, it builds good business discipline

Part Three

10 x Essential Writing Podcasts

46) Sci-Fi & Fantasy Marketing Podcast

47) The Creative Penn

48) The Story Studio/The Self-Publishing Podcast

49) Create If Writing – Kirsten Oliphant

50) Sell More Books Show (skip first 10 mins of listener book blurbs and winners of various prizes!)

51) The Writer’s Well

52) New Author Podcast > Jerry Evanoff

53) The Worried Writer Podcast > Sarah Painter

54) Awkward Author Podcast > Alissa Grosso

55) Dip into The Self Publishing Formula & The Kobo Writing Life Podcast and [Interview-based podcasts – both great podcasts, but some guests just won't be of interest to you.]

10 x Miscellaneous tips

56) FrostBite Publishing – for book formats

57) Join ALLi and make sure you access their online events which they hold about once a quarter

58) Join and watch the 20BooksTo50k Facebook Group, it’s currently the best source of info

59) Only read your reviews when you’re feeling resilient and confident. If you get a 1-star or a 2-star, just walk away if it’s just a trashing comment, it goes with the territory. Beware a 1-star or 2-star review written by an articulate and discerning reader – they probably carry a sting which you need to take notice of. Don’t reply to reviews, even if you feel like you want to punch the lights out of the person who wrote it. Most of them will never write a book … if they have written a book, they should know better.

60) If you get the opportunity, get some professional author images taken – they’ll come in handy! See my Press Room:

61) Get a website up asap – use Wix if you’re not technically minded, consider WordPress if you are and

63) Twitter is a great place to follow and connect with other authors, book bloggers, readers and podcast hosts – Facebook is a great place to connect with readers

63) Make sure that you build a mailing list from day 1 – use MailerLite or Mailchimp [My referral link] and

64) You will have to pay for advertising, whether it be Facebook/Amazon/BookBub or any other service … you’re running an author business and these are the costs of doing business

65) Take a look at K-Lytics at

10 x Business & Mindset Books, Podcasts & Audios

66) Flight Plan … anything by Brian Tracy

67) The One Thing by by Gary Keller & Jay Papasan

68) The Success Principles by Jack Canfield

69) The Luck Factor by Richard Wiseman

70) Life Leverage/Money by Rob Moore books/audios

71) Think and Grow Rich – Napoleon Hill

72) Rich Dad, Poor Dad – Robert Koyosaki

73) The Disruptive Entrepreneur & The Money Podcast – Rob Moore and

74) The Mastery Sessions Podcast with Robin Sharma

75) The Digital Marketing Podcast from Target Internet

Bonus Tip

Keep going! As long as you can keep putting one step in front of the other, keep going 🙂


Paul's Podcast Diary Archive

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