This post includes affiliate links for which I may make a small commission at no extra cost to you should you make a purchase.

Buy me a coffeeBuy me a coffee

Tools & Resources For Your Self-Publishing Business [Part 2]

Marketing …

> FB ads – the best – even more useful with attribution links. See

> Matthew J. Holmes excellent Twitter thread on how to set up a Facebook ad:

> Amazons ads – Rachel McClean & Joy Ellis + a hint of LJ Ross in also-boughts. Also making sales – will double down on this in New Year. See

> BookBub ads – some minor success with changing also-boughts, Amazon ads worked better. Not keen on these – money burners. See

> BookBub featured deals – apply the moment I can – they still work. I’m on another bad run. See

> Written Word Media -the 2nd best I think. Best for free, never had any luck with 99p. See

> Author Helper – I’m inclined to like it, but I dislike the manual importing of data -needs to all be done via API. Also won’t pay for GeoLinks, I do that through Books2Read now as it’s free – it’s hugely disruptive to have to change your GeoLinker!

> Book Report still useful for finding out really easily how much you earned over what period. See

> BookFunnel – my favourite way of delivering beta copies. Saw threads on 20Books about people who dislike CRAP submissions – I may take a leaf out of their book this year and specifically target & invite quality people to my event, working directly. See

> MailerLite – not long for this world? Should NOT put the price up for migration – creates friction, many with fall by the wayside or consider if it’s just as much hassle to change a service. See

> on pending pile – a managed ads service.

> on pending pile – group giveaways, paid & social promotions – haven’t tried it yet.

> BKLnk – a must for category work. It’s the type of service I appreciated so much, I sent over a donation.

> Books2Read for GeoLinks – also good for paperbacks. See

> BookSweeps – alternative to having to use Book Funnel promos – works well, quality graphics to support always get a couple of hundred sign-ups. See

> Anybody still using I gave up after InstaFreebie name change!

> Nothing wrong with – universal links, group promos, newsletter swaps, beta copies, reader magnets … never had the cause to use it.

> Still like and will very probably use it later in the year with my new books.

Blogs & websites …

> Dan Parsons is writing some interesting stuff at

> ALLi blog – always good value!

> David Gaughran – emails need to be read & saved.

> Fussy Librarian

> BookBub

> Written Word Media –

> Jericho Writers

> Relay Publishing – recruit ghostwriters – heard about it on Joanna Penn’s podcast

> Dave Chesson's Kindlepreneur blog

Writing Books resource

> Lori Puma is a fiction editor who listens to this show – here is her list of recommended writing-related books:


> The Self-Publishing Show

> Book Marketing Tips & Author Success Podcast

> The Sell More Books Show

> The Rebel Author Podcast – I particularly recommend the Black Herron episodes with Rachel Herron

> Wish I’d Known Then

> The Creative Penn

> New Author Podcast

> Activated Authors

> Jon Cronshaw’s Author Diary

> The Authorpreneur Podcast

> The Happy Writer

> Six Figure Authors – got a surprise episode!

> The Author Ads Academy

> The Story Studio Podcast [I live in hope!]

> The Book Marketing Show Podcast – Dave Chesson

> The Publishing Profits Podcast

> The Writer’s Well – got a surprise episode!

> ALLi podcasts

> A comprehensive list of podcasts by Lori Puma, a listener.


Fast Access Links

You can access every episode of Paul's Podcast Diary, in chronological order, here.

You can access my email archives here

My parkrun updates here

Leave a Reply

Your email address will not be published.